Privacy policy

Privacy Policy

At Etika, we believe that beauty lies in both simplicity and transparency. This Privacy Policy explains how we collect, use, share, and protect your personal information when you engage with our website, our online store, or any of our related offerings, collectively referred to as the “Services.”

Our Services are powered by Shopify, a trusted commerce platform that helps us deliver a secure and seamless shopping experience. If any conflict arises between this Privacy Policy and our Terms of Service, this policy governs your personal data and how it's handled.
Please take a moment to read this carefully. By using our Services, you confirm that you understand how we collect and process your personal information as described below.


What We Collect

“Personal information” refers to any data that can identify you. Directly or indirectly. This may include:

  • Contact information such as your name, email address, phone number, billing and shipping addresses

  • Payment details including credit/debit card data and payment confirmation

  • Account information like your login credentials, preferences, or security questions

  • Order history including items viewed, added to cart, purchased, returned, or exchanged

  • Communication with us, including emails and customer service interactions

  • Device details such as browser type, IP address, and device identifiers

  • Usage patterns like pages visited and interactions within the website


How We Collect Your Information

We gather personal information through:

  • Direct interaction when you shop, create an account, or contact us

  • Automated technologies via cookies and similar tools

  • Service providers such as shipping and payment platforms

  • Marketing and business partners including advertising platforms and analytics services


How We Use Your Information

Depending on how you engage with Etika, we use your data to:

1. Deliver and Improve the Services

We use your information to fulfill orders, manage your account, personalize your experience, and refine how our Services work.

2. Communicate With You

This includes order confirmations, customer service, and responses to inquiries.

3. Promote Thoughtfully

With your permission, we may send you marketing communications or show you relevant ads based on your activity with Etika.

4. Maintain Safety and Integrity

To prevent fraud, authenticate accounts, and ensure a secure shopping experience.

5. Comply With the Law

We process data to meet legal, regulatory, and contractual obligations.


How We Share Information

We only share personal data when necessary and for legitimate purposes:

  • With Shopify, who hosts our store and supports key functionalities

  • With trusted vendors, such as logistics partners, payment processors, and email providers

  • With marketing platforms for promotional activities (based on your preferences)

  • With your consent, such as social logins or when using third-party integrations

  • In the event of legal obligations, mergers, or business restructuring


Shopify’s Role

Our online store is hosted by Shopify, which collects and processes certain personal data independently. Shopify may also use your data — across its platform — to improve services. You can learn more via the Shopify Consumer Privacy Policy or manage your rights directly at the Shopify Privacy Portal.

 

Links to Other Platforms

Our website may include links to third-party websites or social platforms. These have their own privacy practices, which we do not control. We recommend reviewing their policies before sharing your information.


Children’s Privacy

Etika’s Services are not intended for use by individuals under the legal age of consent in their jurisdiction. We do not knowingly collect data from children. If you believe a child has shared data with us, please contact us so we can remove it promptly.


Security and Data Retention

While we use reasonable measures to protect your personal information, no system is 100% secure. Please avoid sending sensitive information via unsecured channels.

We retain your data only as long as necessary for the purposes outlined in this policy — including legal, contractual, and operational reasons.


Your Rights

Depending on your location, you may have the right to:

  • Access the data we hold about you

  • Correct inaccuracies

  • Delete your personal information

  • Receive a copy of your data (portability)

  • Withdraw consent or object to specific processing

  • Opt out of targeted advertising or data sharing/selling (where applicable)

To exercise any of these rights, please reach out to us at the contact details below. We may ask to verify your identity for security purposes.

If you live in the UK or EU, you may also have the right to:

  • Restrict processing under certain conditions

  • File a complaint with your data protection authority


International Transfers

Your data may be stored or processed outside your home country, including in jurisdictions that may not offer the same level of protection. When this occurs, we use standard contractual clauses or similar safeguards to protect your data.


Changes to This Policy

We may update this Privacy Policy periodically. When we do, we’ll revise the “Last updated” date and post the changes on this page. Material changes will be communicated as required by law.


Contact Us

If you have any questions or concerns, or if you wish to exercise your data rights, please reach out to us at:

shop@etikacare.com
Keizersgracht 482, 1017 EG Amsterdam, The Netherlands

For data protection purposes, Etika is the data controller of your personal information.